HELLO THERE

I'M JOE

HELLO THERE

I'M JOE

HELLO THERE

I'M JOE

15

Years Creating Digital Products & Websites

6

Years Leading Product & Digital Design Teams

20

Designers Guided Into Sr./Leadership Positions

WHO I AM

I am a Principal Product Designer and Design Leader dedicated to scaling high-performing teams and architecting digital products that move the needle.

With over 13 years of experience, I’ve learned that the most impactful products are built on a foundation of strategic vision, technical craft, and high-functioning team culture. My path hasn’t been traditional, and that is my greatest competitive advantage. I’ve designed augmented reality and wayfinding systems for pediatric hospitals, led product for award-winning EdTech platforms, and solved operational nightmares for global retailers. This diversity of experience allows me to navigate ambiguity with ease and design systems that scale across physical and digital touchpoints.

Beyond the pixels, I am a dedicated mentor, husband, and father. My three years in vocational ministry instilled in me a "servant-leader" mindset: I lead with purpose, humility, and a conviction to help other designers and teams thrive. Whether I'm building design systems from the ground up or leading a 0-to-1 innovation sprint, my goal is always to understand and empower the team to produce excellence that honors both the user and the brand.

what i do

01

Product Strategy & UX Design

02

Design Systems & Brand Identity

03

Design Leadership & Mentoring

04

Emerging Technology & AI Strategy

Experience

Cambium Learning Group
Principal Product Designer
2022 - Present
Winmore Columbus
Principal & Owner
2019 - 2024
Southeastern University
Design Instructor
2020-2022
PLANIT Studios
Senior Product Designer
2015-2022