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HELLO THERE
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I'M JOE
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HELLO THERE
•
I'M JOE
•
HELLO THERE
•
I'M JOE

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WHO I AM
I am a Principal Product Designer and Design Leader dedicated to scaling high-performing teams and architecting digital products that move the needle.
With over 13 years of experience, I’ve learned that the most impactful products are built on a foundation of strategic vision, technical craft, and high-functioning team culture. My path hasn’t been traditional, and that is my greatest competitive advantage. I’ve designed augmented reality and wayfinding systems for pediatric hospitals, led product for award-winning EdTech platforms, and solved operational nightmares for global retailers. This diversity of experience allows me to navigate ambiguity with ease and design systems that scale across physical and digital touchpoints.
Beyond the pixels, I am a dedicated mentor, husband, and father. My three years in vocational ministry instilled in me a "servant-leader" mindset: I lead with purpose, humility, and a conviction to help other designers and teams thrive. Whether I'm building design systems from the ground up or leading a 0-to-1 innovation sprint, my goal is always to understand and empower the team to produce excellence that honors both the user and the brand.